LLchemy reunited with longtime client HelloFresh to capture a “cook-off” between Tessa Virtue and Scott Moir, Canada’s favourite ice skating duo.

This playful piece puts two recipes on display while highlighting HelloFresh’s easy at-home meal delivery system, and shows the easy chemistry between these two Olympic stars.

Producer/Director/Camera/Editor: Laura Lanktree

Camera: Scott Watson

Assist: James Arthurs

Sound: Elìas Fuentes Olavarrìa

In this online campaign for KNIX, LLchemy created two digital videos for the brand showcasing their groundbreaking undergarments and how they support women of all shapes and sizes.

Producer/Editor: Laura Lanktree

Camera: Amit Kehar

For their Spring 2018 launch, Pandora welcomed LLchemy to create video documentation of activations taking place across the city of Toronto.

Producer/Director/Editor: Laura Lanktree

Working with Métier Creative, LLchemy produced a series of videos starring Noah “40” Shebib, Drake’s choice producer and co-founder of OVO Sound, discussing his battle with multiple sclerosis and how he is winning the fight.

Producer/Director/Camera/Edit: Laura Lanktree

Sound: Elìas Fuentes Olavarrìa

In preparation for their spring 2018 product launch, Revlon Professional sought to roll out a cross-country video program starring three key beauty influencers. 

Bringing the women and Color Sublime - Revlon's new hair colour system - together, LLchemy was able to present integrated lifestyle videos, resulting in the #MySublimeStory series. 

With one output directed to consumers and a second directed to salon owners and hair colour professionals, we show the full experience of a custom-scented hair colour treatment from Toronto to Montréal to Vancouver.  

Creative treatment: LLchemy Productions Inc. 

Producer/Director/Camera/Script/Edit: Laura Lanktree

Sound: Marco Fania (Toronto), Marco Furgiuele (Montréal), John Sawa (Vancouver). 

Makeup: Alyssa Manuel (Toronto),  Carmelle da Roza (Montréal), Mina Sato (Vancouver).

On set in downtown Los Angeles as the amazing Alison Brie poses for her first Fashion Magazine cover shoot.

Director/Camera/Edit: Laura Lanktree

For spring 2018, the George collection called for a fluid video with lots of movement and big laughs. Shot over two days with mixed-and-matched models, this fast cut sums up all the fun. 

Creative: LLchemy Productions Inc.

Producer/Edit: Laura Lanktree

Camera: Renée Rodenkirchen

Rather than creating a straight-forward behind-the-scenes video while on-set for Shoppers Drug Mart's 'lip and scent' photo campaign, we stepped in to create a stand-alone video element that let the beauty take centre stage. (Director's cut)

Director/Camera/Edit: Laura Lanktree

Retouching: Justin Keil

In this fun series for Velour Lashes, we meet the lash collections and learn a few tips and tricks for making them an easy part of the every day beauty routine. 

Producer/Director/Camera/Edit: Laura Lanktree

For their crisp white Toronto locations, NAKED BEAUTY BAR wanted to make a design statement that would at once entice and entertain clients. After deciding on a projection wall, they came to LLchemy for some provocative content. Using their signature spa treatments and Charlie and the Chocolate Factory as muse, the art film became an exploration of pleasure, voyeurism, and sexuality. The full 12 minute loop displays their top products and services with an edgy twist. 

Co-producers: Stephanie and Sylvie Brownlow

Producer/Director/Camera/Edit: Laura Lanktree

Here's a vibrant behind-the-scenes look at Velour Lashes' fall photoshoot for the Luminous collection. Featuring colourful glitzy sparkle strips on mega-lashes, we felt this video needed the full-glam treatment.

Director/Camera/Edit: Laura Lanktree

Created for: Velour Lashes Inc.

This quirky little video was shot for The Kit just days after one of Canada's most decorated Olympians, Tessa Virtue, returned from the 2018 Pyeong Chang Games. The ice dancer was game to play "Who Is More Likely?", pitting herself up against her skating partner Scott Moir. The video had a huge reach with over 210,000 views on Virtue's Instagram page.

Director/Camera/Edit: Laura Lanktree

For their first ever Teen Issue, The Kit Compact magazine approached LLchemy to create a one-minute teaser, combining beauty portraits of their teen stars with audio bites from candid interviews about what it means to be popular today. Thanks to 80s styling and a fun tinsel-filled set by photographer Maya Fuhr, we went full retro with this creative treatment and broke out the camcorder. 

Director/Camera/Edit: Laura Lanktree

Created for: The Kit

Through St. Joseph Content, Walmart Canada commissioned several social media videos with LLchemy throughout 2017. These curated spots include GIF, flat lay, stop motion, and live action treatments, and are shot to suit 16:9, 9:16, and 1:1 formats. We see the importance in content packaging for multiple outlets and can help find the most efficient ways to reach all audiences. 

Producer: St. Joseph Content

Director/Camera/Edit: Laura Lanktree

LLchemy joined forces with the team at Food Network Canada to create their first original digital series, Love Your Lunch. Starring Ceri Marsh and Laura Keough of Sweet Potato Chronicles, the video series is a stand-out from your typical recipe rundown. Rather than featuring one recipe per video, each video is jam packed with recipes, tips, and nutritional info, each surrounding one lunch-friendly theme. Roll it up with cold rolls and lettuce wraps, or use muffin tins to cook your lunch into perfect portions. Enjoy!

Executive Producer: Andrea Griffith, Corus Media Inc.

Created by: LLchemy Productions Inc. 

Created for: Food Network Canada

Producer/Director/Camera/Edit: Laura Lanktree

2nd Camera: Justin Broadbent

Audio: Finlay Braithwaite

Food Styling: Jason Skrobar

Hair and Makeup: Marlene Gordon

Toronto director Justin Broadbent had a distinct vision for his third and final music video from Choir of the Mind, Emily Haines' sophomore solo album. He chose LLchemy Productions to help bring that vision to life with a single day shoot, a 6-person crew, and lots of out-of-the-box thinking. The result is a haunting short film that culminates in one defining moment, as the album's two alter-egos come together. 

Executive Producer: Last Gang Records

Director: Justin Broadbent

Producer: Laura Lanktree

Director of Photography: Scott Watson

Hair and Makeup: Misty Fox

Set Designer: Hope Little

For its Summer campaign, Walmart asked LLchemy to create an upbeat, tropical video, featuring their latest Havana-inspired George collection.

Producer: St. Joseph Media

Creative concept/Director/Camera/Edit: Laura Lanktree

Additional camera: Justin Broadbent

In collaboration with the Council of Fashion Designers of America, Coveteur has been documenting a handful of up and coming designers as they travel the world in search of inspiration. LLchemy was fortunate to follow Brother Vellies Creative Director, Aurora James, as she wander through the back villages of Bali, Indonesia, in search of new fabrics, vendors, and insights for the coming design season.

Producer: Coveteur / W Hotels

Director/Camera/Edit: Laura Lanktree

To launch its new Tidal collection for the in-house brand George, Walmart Canada looked to LLchemy for a fresh take on "behind-the-scenes", with a spring-forward family-friendly feel.

Producer: St. Joseph Media

Director/Edit: Laura Lanktree

Camera: Justin Broadbent

To document their #IWontCompromise takeover of Toronto Union Station, Penningtons asked LLchemy to create both an attention-grabbing trailer and a long-form digital video, complete with insider interviews, event coverage, and plus-sized celebration.

Director/Edit: Laura Lanktree

Camera: Amit Kehar, KMZ Agency

In early 2017, LLchemy created two short videos for The Face Shop Canada's new line of Moisture Touch lipsticks. Using behind-the-scenes footage, this video captures the campaign for the K-Beauty brand's online and social media audiences.

Director/Camera/Edit: Laura Lanktree

In this series, we set out to highlight Metro grocery stores' commitment to fresh and local food. By visiting local suppliers and capturing on-the-ground footage of the produce retrieval process, we help customers better understand the quality of the Metro product.

Creative Treatment: LLchemy Productions

Producer: A&C

Director/2nd Camera/Edit: Laura Lanktree

1st Camera/Drone Op: Scott Watson

To launch The Body Shop's new range of expert face masks, LLchemy Productions worked with Toronto's premier PR agency, ROI Relations, to produce a digital video, starring blogger Jackie Wyers. The video was delivered in various lengths and formats, and shared across mulitple online platforms.

Creative Treatment: LLchemy Productions

Director/Producer/Camera/Edit: Laura Lanktree

Hair and Makeup: Aniya Nandy

Talent: Jackie Wyers, Cute Styles Go Miles

LLchemy has joined Winners on-set for the past two seasons, helping to create additional web and social media content to support the fashion retailers' national ad campaigns. From behind-the-scenes video to more structured how-tos, we can provide flexible content to support your brand.

Producer: Shannon McConnell Inc.

Camera/Edit: Laura Lanktree

When ZINC Productions was developing a video campaign for The Birks Group in support of their anniversary, they approached LLchemy to weave together staff interviews and in-store footage in order to drive home the slogan "We Believe In The Promise Of A Brighter Tomorrow".

Producer: ZINC Productions

Director: Max Rosenstein

Camera: Amit Kehar

Editor: Laura Lanktree

For a global presentation in 2016, H&M sought out to create an uplifting, yet info packed video. Using footage from their "Place of Possible" campaign, LLchemy recreated a new storyline and a compelling edit that helped drive home the message that H&M is a great place to work. 

Footage: Provided, H&M

Edit: Laura Lanktree

When approached by the communications firm A&C to develop a creative treatment surrounding "unexpected food pairings" and the rockstar YouTube duo Sweet Potato Chronicles, LLchemy stepped up to the challenge. The result is a series of six fluid, light-hearted how-to videos that show both awesome recipes and the bright personalities behind them.

Producer: A&C

Creative Treatment: LLchemy Productions Inc. 

Director/Camera/Edit: Laura Lanktree

2nd Camera: Justin Broadbent

Working with H&M Canada's Human Resources department, LLchemy Productions produced a series of 30sec clips to boost the company's recruitment in advance of its busiest hiring season. These videos utilize some of the top fashion retailer's star employees to highlight the many benefits of a career at H&M.

Director/Producer/2nd Camera/Edit: Laura Lanktree

1st Camera: Scott Watson

In early 2016, ZINC Productions approached LLchemy to help execute a new online campaign for Garnier Canada. "Fructis Works Stronger" was an editing project, that allowed us to leverage our strength in storytelling, and to tighten the script and treatment, for key direction post-production. 

Creative Treatment: Publicis

Producer: ZINC Productions

Director/Camera: ZINC Productions

Editor: Laura Lanktree

LLchemy Productions shot a series of 5 videos to support the "Food Story" collaboration between Flare magazine and Metro grocery stores. Filmed over several months, these stories help to highlight 6 stylish influencers and how their love of food folds into the every day.

Creative Treatment: LLchemy Productions

Director/Producer/Editor: Laura Lanktree

1st Camera: Scott Watson

Agency: A&C

In this Metro sponsored series, Flare Senior Editor Rachel Heinreichs pops into the kitchen with a few talented cooks to find the link between their tastiest dishes and the hottest trends on the runway. 

Creative Treatment: A&C, FLARE Magazine

Director/Camera/Edit: Laura Lanktree

At LLchemy, we specialize in beauty how-to videos, from makeup and hair, to manicures. In this video for L'Oréal Canada, Essie's Global Ambassador, Rita Remark, shows off a colourful Summer-ready mani. 

Director/Camera/Edit: Laura Lanktree

Agency: ROI Relations

Holt Renfrew invited LLchemy Productions on-set for the All.Together. fashion campaign. The busy day captured both behind-the-scenes content and on-camera interviews, to weave together a truly inside look at how the photos - and the characters within them - all came together. 

Director/Camera: Laura Lanktree

Edit: Justin Broadbent

In early 2016, MODE Media approached LLchemy to create a monthly set of videos, leveraging their roster of bloggers. Using established creative direction from its U.S. base, these videos are a collection of short and sweet lifestyle how-tos. 

Creative Treatment: MODE Media

Director/Camera/Edit: Laura Lanktree

When Fashion Magazine began asking various cover stars to answer a series of "Would You Rather" questions, they needed a poppy, fast-paced creative treatment to deliver the answers. 

Creative Treatment: LLchemy Productions

Camera: St. Joseph Media

Edit: Laura Lanktree

The Coveteur sought LLchemy's assistance in their collaboration with ELLE Magazine for the ELLE Influentials series. Shot in New York City, this behind-the-scenes video with blogger Jenny Bernheim is a quick peak into the Margaux and Me star's essential pieces. 

Producer: ZINC Productions

Content Director: The Coveteur + ELLE Magazine

Camera/Edit: Laura Lanktree

For two successive seasons, LLchemy was part of The Coveteur's team at New York Fashion Week, working on rapid fire video edits for their collaboration with TRESemmé. Footage was delivered day-of, allowing 5 to 12 hours to turnaround the final file. 

Producer: The Coveteur

Camera: Renée Rodenkirchen

Edit: Laura Lanktree

Holt Renfrew's social responsibility shop, the H Project, partnered with the House of Waris to bring sustainable goods to its customers. The collaboration was launched with a stunning event, celebrating India, its culture, and its artisans. Holts hired LLchemy to capture the scene.

Director/Camera/Edit: Laura Lanktree

The founders of Gee Beauty wanted to add a video component to the launch of their e-commerce platform. Combining behind-the-scenes coverage of their press photo shoot, candid in-store footage, and one-on-one interviews, LLchemy created a marketing tool to inform their customers about the new venture, while adding a visual stir. 

Creative Treatment: LLchemy Productions

Director/Producer/Camera/Edit: Laura Lanktree

LLchemy Productions worked with Scarborough Town Centre over several seasons to create fun, fast-paced video campaigns for both broadcast and digital, showing off the fashion destinations' top retailers. 

Producer: Underline Studios

Director/Camera/Edit: Laura Lanktree

It's easy to build additional editorial content around seasonal advertising. We went behind the scenes with Holt Renfrew to capture their Spring Beauty photo shoot and infuse the footage with additional tips, tricks, and product picks. 

Director/Camera/Edit: Laura Lanktree

These beauty how-to videos were conceived to support FLARE magazine's monthly "Beauty Decoder" column. Along with XO Jane blogger Hannah Johnson, LLchemy developed a quick 3-step method of delivering the latest beauty trends to flare.com viewers. We are not opposed to low-budget editorial shoots that allow us to think outside of the box and embrace natural light. 

Director/Camera/Edit: Laura Lanktree

On set with Shad, LLchemy was able to take viewers behind the scenes for the making of his music video, Remember 2 Remember.

Director/Camera/Edit: Laura Lanktree