The founders of Gee Beauty wanted to add a video component to the launch of their e-commerce platform. Combining behind-the-scenes coverage of their press photo shoot, candid in-store footage, and one-on-one interviews, LLchemy created a marketing tool to inform their customers about the new venture, while adding a visual stir. 

Creative Treatment: LLchemy Productions

Director/Producer/Camera/Edit: Laura Lanktree